User-generated content (UGC) is an effective way to be seen. It means people show their opinion about products or services of different brands; this way, other viewers trust the brands more easily.
That is why there are so many brands looking for UGC creators in 2025. In this blog, we want to talk about these brands and show you the best opportunities today.
Brands Looking for UGC Creators 2025
If you’ve been wondering how to become a UGC creator, this is your chance to find the niche you like and start creating content. Here are some of the brands that are looking for UCG creators, and below the table, we talk about some of them more:
| Brand | Niche |
| Airbnb | Travel |
| Away | Travel |
| Reformation | Fashion |
| Gymshark | Fashion / Fitness |
| ASOS | Fashion |
| Warby Parker | Fashion / Eyewear |
| Simply Inked | Fashion / Accessories |
| Outdoor Voices | Fashion / Activewear |
| Glossier | Beauty |
| Sephora | Beauty |
| BFB Hair | Beauty / Haircare |
| Cocokind | Beauty / Skincare |
| ColourPop Cosmetics | Beauty / Makeup |
| Burt’s Bees | Beauty / Skincare |
| NATIVE | Beauty / Personal Care |
| Oura Ring | Tech / Health |
| GoPro | Tech |
| Bose | Tech / Audio |
| Stella & Chewy’s | Pets |
| BarkBox | Pets |
| Barker Dog Beds | Pets |
| Freshpet | Pets |
| Grubbly Farms | Pets |
| West Paw | Pets |
| Liquid Death | Food & Beverage |
| Olipop | Food & Beverage |
| Chamberlain Coffee | Food & Beverage |
| ROAR Organic | Food & Beverage |
| NuRange Coffee | Food & Beverage |
| Peak Cocktails | Food & Beverage |
| Dyson | Home & Lifestyle |
| Caraway Home | Home & Lifestyle |
| Brooklinen | Home & Lifestyle |
| Our Place | Home & Lifestyle |
| The Woobles | Home & Lifestyle |
Travel Brands Looking for UGC Creators
You can find a lot of brands looking for UGC creators in the travel industry, which need fresh, authentic content to get more trust.
Airbnb
- About this brand: Airbnb is a global platform that lets you get unique and fun homes and travel around the world.
- How to start: You can join their creator programs and start creating high-quality content about staying in the places they rent and share it on social media.
- URL: Airbnb
Away
- About this brand: Away gives you a lot of options to have stylish and practical suitcases for your travels.
- How to start: Start by going to Away’s official website and finding their “Collaborations” or “Contact” page to tell them about your UGC idea directly, or email their marketing team and introduce yourself and your work.
- URL: Away
Fashion Brands Looking for UGC Creators
If you are interested in fashion, you can find many brands looking for UGC creators in this niche, who need fresh and stylish content.
Reformation
- About this brand: Reformation is a sustainable fashion brand that claims they are the most eco-friendly brand in the clothing and fashion industry.
- How to start: Style your outfits with Reformation pieces, capture photos or videos, and share them on Instagram or TikTok while tagging the brand.
- URL: Reformation
Gymshark
- About this brand: Gymshark is a global fitness apparel brand with high-quality clothing for your workout style.
- How to start: Visit the Gymshark website and head to their “Careers” or “Ambassador/Community” page to apply, or email their partnerships team with your portfolio and social media links.
- URL: Gymshark
ASOS
- About this brand: ASOS is one of the most popular fashion brands with a wide range of products for men and women.
- How to start: You should start by posting your styling videos with their products, tagging them, and using some branded hashtags like #AsSeenOnMe to get noticed, then you can contact their PR or influencer team via email.
- URL: ASOS
Beauty Brands Looking for UGC Creators
In the beauty world, we have many brands looking for UGC creators to get people’s trust more easily.
Glossier
- About this brand: Glossier is a beauty brand with all kinds of makeup and skincare products.
- How to start: First, you should share your Glossier makeup or skincare routines on your social media and tag @Glossier. Your next step is to reach out through their official contact page or via email to express your interest in collaborations.
- URL: Glossier
Sephora
- About this brand: If you are into beauty tools and products, Sephora is one of the most popular ones, with a wide range of products.
- How to start: After creating beauty tutorials or reviews and using branded hashtags, you should try to engage with Sephora’s online community and be their official UCG partner.
- URL: Sephora
NATIVE
- About this brand: NATIVE is a cruelty-free personal care brand with popular products such as natural deodorants, body washes, and skincare products.
- How to start: You should start by following and engaging with them on Instagram or TikTok, and then checking their site and accounts to become a #NativePartner.
- URL: NATIVE
Food Brands Looking for UGC Creators
In the food industry, there are many brands looking for UGC creators to create authentic videos and photos, and fun food moments.
Liquid Death
- About this brand: Liquid Death is a water brand with a wild, rebellious vibe, mixing punk-rock energy with a strong focus on eco-friendly values.
- How to start: Start by creating playful and fun content about their drinks, and then look out for their social media campaigns and engage.
- URL: Liquid Death
Chamberlain Coffee
- About this brand: Chamberlain Coffee is a modern, sustainably sourced coffee brand perfect for creators who love aesthetic morning content.
- How to start: Share your coffee rituals on social media, tag @ChamberlainCoffee, and use their branded hashtags.
- URL: Chamberlain Coffee
ROAR Organic
- About this brand: ROAR Organic is a health-focused, electrolyte-packed drink brand ideal for fitness and wellness creators.
- How to start: Share your workout or wellness routines on social media, tag @ROAROrganic, and highlight the benefits naturally.
- URL: ROAR Organic
Tech Brands Looking for UGC Creators
UCG content can make a huge difference in the tech industry, which is why many brands are looking for UGC creators.
GoPro
- About this brand: GoPro has action cameras, specially made to capture your epic travel and wild adventures.
- How to start: You can start by contacting them on their social media or their website and using their cameras to capture your adventures, then share your content on TikTok or Instagram, and tag GoPro.
- URL: GoPro
Oura Ring
- About this brand: With this brand, you will have a smart ring that can track your sleep and your workout, and help you plan your daily routines.
- How to start: You can apply for partnership opportunities by creating honest and real content about their benefits and using hashtags like #OuraRing.
- URL: Oura Ring
Bose
- About this brand: Bose is a popular audio brand with special products such as high-quality headphones, speakers, and noise-cancelling technology.
- How to start: Share immersive audio experiences on Instagram or TikTok, use branded hashtags, and highlight how Bose products enhance daily life.
- URL: Bose
Pet Brands Looking for UGC Creators
If you are into pets and love the products that brands are making for them, here are some brands looking for UGC creators:
Stella & Chewy’s
- About this brand: If your audiences care about pets and need high-quality, nutritious meals for their furry friends, Stella & Chewy’s is the brand you need to write about.
- How to start: Create videos or photos with your pets using Stella & Chewy’s products, share them on social media, and tag the brand.
- URL: Stella & Chewy’s
BarkBox
- About this brand: BarkBox is a subscription service that delivers fun toys and treats for dogs every month.
- How to start: Create fun content with your dog, share it on social media, and tag BarkBox to get noticed.
- URL: BarkBox
Grubbly Farms
- About this brand: Grubbly Farms is a little bit different. They have sustainable, protein-rich insect-based feed for chickens.
- How to start: Create educational or fun content with your pets using Grubbly Farms products, and share it on social media.
- URL: Grubbly Farms
Home & Lifestyle Brands Looking for UGC Creators
In 2025, there are many brands looking for UGC creators in the home and lifestyle niche. Here are some of the most popular ones:
Dyson
- About this brand: Dyson is popular for its innovative cleaning, beauty, and tech products that make your life easier than ever.
- How to start: You can create practical tutorials, before-and-after transformations, or product demos on your social media accounts and tag the brand, and apply to be their UCG partner.
- URL: Dyson
Caraway Home
- About this brand: Caraway Home’s products are mostly about cooking. They have practical cookware for everyday cooking with great design.
- How to start: At first, you need to create and post your content about cooking with their products, tag them, and apply to be their UCG partner.
- URL: Caraway Home
Brooklinen
- About this brand: Brooklinen is all about comfortable products for our beds, such as soft sheets, cozy bedding, and plush towels.
- How to start: Share your content on Instagram or TikTok, tag @Brooklinen or use #Brooklinen, and focus on authentic, lived-in comfort.
- URL: Brooklinen
Where Can You Find More Brands Looking for UGC Creators?
As you know by now, there are many brands that want to find UGC creators. If you are looking for more brands to work with, here are some ways you can discover them:
Find Opportunities on Official Brand Sites
Many brands have ambassador programs or UGC collaborations on their websites. So you can find and connect with them to start.
How to start: After finding your favorite niche, you can visit brand sites and then look for “Become a Creator” or “Ambassador” pages.
Explore Social Media Platforms
Social media is one of the main places for UGC, so brands often look there for creators. On social media, your feed is your portfolio, so it’s important to keep your profiles clear and updated.
How to start: You should start by following and engaging with the brand you like, and then use branded hashtags, respond to “DM us” posts, and lastly, always check their content for campaign announcements.
Use UGC Platforms to Match with Brands
You can always find more brands by exploring the best UGC platforms and start creating content for them.
How to start: There are some platforms like Billo, Trend.io, Collabstr, Fiverr, or Upwork that can help you. You should start by signing up for them and start looking for and accepting campaigns that fit your interests.
Reach Out to Brands Directly
One of the simplest and effective ways is cold pitching.
How to start: You can start by engaging with the brand you like and sending a short pitch introducing yourself and your ideas.
Find Brands with Influencer Tools
You can also use tools that are designed for influencer marketing. Platforms like Upfluence, CreatorIQ, and AspireIQ can help you find brands that are looking for content creators.
How to start: You should create your profile, connect it with your social accounts, and then find and apply for campaigns that fit your interests and audience.
What You Need to Know About UGC
- Do I need a large following to work with brands as a UGC creator?
The answer is no, you don’t necessarily need thousands of followers to start. There are many brands that care about high-quality content more than your audience size. So they work with micro-creators to keep their brand more real.
- Are there any beginner-friendly brands seeking UGC creators?
Yes, you can find many brands that are looking for new creators, like Cocokind, Native, Gymshark, and Outdoor Voices. They often give you opportunities and freedom to show your abilities.
- What types of content do brands typically seek from UGC creators?
Most of the time, brands are looking for relatable and honest content, like product reviews and unboxing videos. One of the most important things for them is having natural and engaging content.