If you are trying to grow on Instagram in 2025, you should know that hashtags are still one of the best ways to attract people. The right mix of keywords can put your content in front of new people and boost your engagement.
Many creators like you use Instagram hashtags for followers because this way, people who are already interested in your niche will find you more easily.
Knowing the most popular Instagram hashtags can make a difference; that is why we gathered 300+ updated hashtags you can start using today.
Are Instagram Hashtags Still Effective?
Even though users can’t follow hashtags anymore, they are still important for reaching the right audience. The best people on Instagram are still using hashtags, because they help you put your content in the right category and make your posts discoverable for people who are interested in your niche.
The most important thing you need to know is that you should focus on targeted and relevant hashtags; this way, you can boost engagement and grow your audience effectively.
What are the Most Viral Hashtags for Instagram in 2025
Many creators always ask, “How much does Instagram pay? “The truth is, using the right hashtags can help you get noticed and turn content into income. Now let’s look at the most popular Instagram hashtags in 2025.
Top 20 Most Popular Instagram Hashtags
Here we have the top 20 most popular Instagram hashtags in 2025 that can help you reach more people. Especially if you’re creating Reels, you can use them as the best hashtags for Instagram Reels.
- #love (2.15B)
- #instagood (1.8B)
- #fashion (1.1B)
- #photooftheday (1.1B)
- #photography (1.1B)
- #art (1B)
- #beautiful (848M)
- #nature (826M)
- #travel (752M)
- #follow (735M)
- #picoftheday (734M)
- #happy (721M)
- #instadaily (712M)
- #cute (682M)
- #style (674M)
- #trending (652M)
- #summer (569M)
- #followme (557M)
- #beauty (556M)
- #fitness (550M)
- #photo (515M)
Top Hashtags for Likes and Engagement
Using the best hashtags for Instagram for likes and followers makes it easier for people to find and engage with you. Here we have the top hashtags that are popular for getting likes in 2025.
- #instalike (556M)
- #like4like (479M)
- #like (407M)
- #daily (168M)
- #instalove (145M)
- #like4likes (142M)
- #likesforlike (140M)
- #likesforlikes (78.4M)
- #like4follow (71.5M)
- #liketime (53.7M)
- #liker (44.3M)
- #likeme (42.1M)
- #likers (16.9M)
- #likeit (15.8M)
- #liked (11.5M)
- #likethis (5.3M)
- #like4followers (4.3M)
- #likeplease (2.2M)
- #likefollow (2M)
Top Viral Instagram Hashtags
If you want to go viral, these Instagram trending hashtags can help you reach a wider audience.
- #reels (825M)
- #trending (652M)
- #style (647M)
- #ootd (445M)
- #makeup (414M)
- #model (378M)
- #foodie (259M)
- #nails (240M)
- #outfit (159M)
- #nailart (145M)
- #kids (137M)
- #healthylifestyle (133M)
- #skincare (126M)
- #reelsvideo (125M)
- #business (124M)
- #fashionstyle (124M)
- #healthyfood (123M)
- #realestate (116M)
- #creative (109M)
- #pets (100M)
- #diy (92.6M)
- #gaming (70.5M)
- #cooking (66.1M)
- #blog (56.5M)
Community-Building Hashtags
Community hashtags bring people together around shared interests, and help your content reach audiences who need your account.
- #community (41M)
- #writingcommunity (14M)
- #poetrycommunity (26M)
- #fortnitecommunity (6M)
- #igsneakercommunity (9M)
- #vegancommunity (4M)
- #ketocommunity (2.7M)
- #hijaberscommunity (2.4M)
- #travelcommunity (2.2M)
- #communityfirst (4.2M)
- #communityspirit (281K)
- #communityvibes (35K)
- #communitylife (79K)
- #communityunity (67K)
- #communitysupport (1.2M)
- #communitymatters (314K)
- #communitygoals (14K)
Location-Based Hashtags
Using location-based hashtags helps you connect with people in certain regions or countries. They work great for local shops or even travelers wanting to share their journey.
- #nycviews (~15m)
- #londonlife (~12m)
- #parismoments (~10m)
- #tokyonights (~9m)
- #sydneybeaches (~8m)
- #berlinart (~7m)
- #dubaiskylines (~6m)
- #amsterdamcanals (~6m)
- #romehistory (~5m)
- #barcelonafoodie (~5m)
- #chicagojazz (~4m)
- #lawellness (~4m)
- #miamisunsets (~4m)
- #seattlecoffee (~3.5m)
- #torontoseasons (~3.5m)
- #vancouverhikes (~3m)
- #saopaulostreetart (~2.5m)
- #mexicocityculture (~2.5m)
- #capetownadventures (~2m)
Holiday & Seasonal Hashtags
Here we have Seasonal hashtags that can help you stay relevant by connecting with trends and holidays. Using trending Instagram hashtags today for reels can make your posts resonate with audiences celebrating each special occasion.
- #springawakening (~4m)
- #summervibes (~22m)
- #fallcolors (~5m)
- #winterwonderland (~8m)
- #holidayseason (~12m)
- #newyearseve (~15m)
- #valentinesday (~14m)
- #earthday (~7m)
- #mothersday (~6m)
- #fathersday (~5m)
- #halloweenhorrors (~13m)
- #thanksgivingday (~11m)
- #christmasmagic (~18m)
- #easteregg (~4m)
- #hanukkahnights (~3m)
- #summersolstice (~2.5m)
- #wintersolstice (~2.5m)
- #autumnequinox (~2m)
- #springequinox (~2m)
- #cincodemayo (~6m)
- #stpatricksday (~7m)
- #aprilfoolsday (~3.5m)
- #memorialday (~5m)
- #july4th (~12m)
- #laborday (~4m)
- #backtoschool (~8m)
- #nationalpetday (~3m)
Cause & Awareness Hashtags
Cause and awareness hashtags are a powerful way to highlight important issues and inspire action, and connect with like-minded communities. Some of these can be the best hashtags for TikTok as well, helping your message reach a wider audience.
- #climateaction (~12m)
- #endpoverty (~8m)
- #cleanwaterforall (~6m)
- #zerohunger (~7m)
- #equalrights (~10m)
- #stopbullying (~9m)
- #mentalhealthmatters (~15m)
- #savethebees (~5m)
- #plasticfree (~8m)
- #lgbtqrights (~12m)
- #blacklivesmatter (~25m)
- #standwithrefugees (~5m)
- #cancerawareness (~18m)
- #educationforall (~6m)
- #stopanimaltesting (~4m)
- #oceanconservation (~6m)
- #renewableenergy (~7m)
- #endchildmarriage (~3m)
- #digitalinclusion (~2.5m)
- #womeninstem (~4m)
- #foodsecurity (~3.5m)
- #animalrescue (~5m)
- #fightinequality (~3m)
- #peacenotwar (~4m)
- #disabilityawareness (~3m)
- #saveourforests (~4m)
- #homelessnessawareness (~3m)
- #enddomesticviolence (~4m)
- #hearthealth (~6m)
- #sustainablefashion (~7m)
Acronym & Daily Hashtags
Daily and acronym hashtags help you join trending conversations. Using the most popular Instagram hashtags in this category can increase your views.
- #mondaymotivation (~35m)
- #mondayblues (~18m)
- #meatlessmonday (~12m)
- #musicmonday (~10m)
- #mondaymood (~9m)
- #mondaymemories (~7m)
- #manicmonday (~6m)
- #marketingmonday (~4m)
- #motivationmonday (~20m)
- #mindfulmonday (~5m)
- #transformationtuesday (~25m)
- #traveltuesday (~14m)
- #tuesdaytreat (~6m)
- #techtuesday (~5m)
- #tuesdaythoughts (~12m)
- #tacotuesday (~9m)
- #triviatuesday (~4m)
- #tuesdaytip (~3.5m)
- #tuesdaytunes (~2.5m)
- #wellnesswednesday (~28m)
- #wednesdaywisdom (~15m)
- #workoutwednesday (~20m)
- #winewednesday (~8m)
- #humpday (~22m)
- #womenwednesday (~5m)
- #waterfallwednesday (~3m)
- #wanderlustwednesday (~2.5m)
- #wednesdayvibes (~12m)
- #throwbackthursday (~50m)
- #thankfulthursday (~12m)
User-Generated Content Hashtags
Using these hashtags can encourage followers to share their own content while boosting engagement, and some of them can even double as 100% viral Reels hashtags to maximize reach.
- #ugc (~5m)
- #usergeneratedcontent (~3.2m)
- #sharedbyme (~1.5m)
- #fancontent (~2m)
- #customerlove (~2.5m)
- #brandlove (~1.8m)
- #myexperience (~1.2m)
- #madebyyou (~900k)
- #createdbyfans (~850k)
- #communitycontent (~1m)
- #contentcreators (~3m)
- #photobyyou (~1.1m)
- #repostfromfollowers (~2.2m)
- #yourstory (~1.5m)
- #fanshare (~1.3m)
- #customermoments (~900k)
- #showusyourstyle (~800k)
- #ourcommunity (~1m)
- #sharedmoments (~1.2m)
- #realexperiences (~1.5m)
Niche-Specific Instagram Hashtags
Focusing on niche-specific hashtags is a great way to talk to the right audience and increase engagement on your content. If you want to make money on Instagram, using niche hashtags can give you loyal followers and open up opportunities for collaborations and sales.
Popular B2B Hashtags
If you need other businesses to see your content, you need to use B2B hashtags. This way, you can build professional networks and increase views in industry-specific communities.
- #b2b (~1.2m)
- #businessnetworking (~850k)
- #entrepreneurship (~25m)
- #smallbusiness (~30m)
- #startuplife (~18m)
- #businessgrowth (~3m)
- #marketingtips (~12m)
- #businessstrategy (~2.5m)
- #digitalmarketing (~28m)
- #contentmarketing (~15m)
- #socialmediamarketing (~20m)
- #leadgeneration (~2m)
- #businessdevelopment (~4m)
- #b2bmarketing (~1.5m)
- #networking (~22m)
- #entrepreneur (~35m)
- #businessowner (~12m)
- #marketingstrategy (~10m)
- #branding (~18m)
- #startuptips (~3m)
Dog Hashtags for Instagram
There are a lot of dog lovers on Instagram these days, so if you are creating content about dogs, use dog hashtags and reach them. Dog hashtags are some of the trending Instagram hashtags today.
- #dog (~200M)
- #dogs (~180M)
- #dogsofinstagram (~150M)
- #puppy (~120M)
- #puppylove (~90M)
- #doglover (~85M)
- #dogstagram (~75M)
- #instadog (~70M)
- #doglife (~65M)
- #cutedog (~60M)
- #doglovers (~55M)
- #dogphotography (~50M)
- #puppiesofinstagram (~45M)
- #petstagram (~40M)
- #petsofinstagram (~38M)
- #ilovemydog (~35M)
- #doggo (~32M)
- #puppyoftheday (~30M)
- #dogfeatures (~28M)
- #dailybark (~25M)
Cat Instagram Hashtags
Cat hashtags are ideal for sharing cute and funny cat content while connecting with fellow cat lovers. These are some of the trending Instagram hashtags today for Reels to boost reach and engagement.
- #cat (~180M)
- #cats (~160M)
- #catsofinstagram (~140M)
- #kitty (~100M)
- #kittens (~95M)
- #catlover (~85M)
- #instacat (~75M)
- #meow (~70M)
- #catlife (~65M)
- #cutecat (~60M)
- #catstagram (~55M)
- #catoftheday (~50M)
- #kittensofig (~45M)
- #petsofinstagram (~40M)
- #purr (~38M)
- #ilovemycat (~35M)
- #dailycat (~32M)
- #fluffycat (~30M)
- #catfeature (~28M)
- #adorablecat (~25M)
Travel & Adventure Hashtags
Travel and adventure hashtags are some of the most popular Instagram hashtags that can attract people who love adventure.
- #travel (~750M)
- #wanderlust (~200M)
- #adventure (~180M)
- #travelgram (~150M)
- #travelphotography (~120M)
- #travelling (~100M)
- #travelblogger (~90M)
- #instatravel (~85M)
- #explore (~80M)
- #nature (~825M)
- #vacation (~70M)
- #traveldiaries (~60M)
- #trip (~55M)
- #tourist (~50M)
- #passportready (~45M)
- #globetrotter (~42M)
- #adventuretime (~40M)
- #exploring (~38M)
- #outdoorlife (~35M)
- #traveladdict (~32M)
Fitness & Exercise Hashtags
You can use Fitness and exercise hashtags to share workout tips and healthy lifestyle content. Plus, some of these hashtags are some of the most popular YouTube tags, too.
- #fitness (~550M)
- #workout (~480M)
- #gym (~400M)
- #fit (~380M)
- #fitfam (~220M)
- #health (~200M)
- #fitnessmotivation (~180M)
- #training (~160M)
- #bodybuilding (~150M)
- #exercise (~140M)
- #wellness (~130M)
- #workoutmotivation (~120M)
- #fitspo (~110M)
- #cardio (~100M)
- #gymmotivation (~95M)
- #homeworkout (~90M)
- #strength (~85M)
- #personaltrainer (~80M)
- #healthylifestyle (~75M)
- #fitnessjourney (~70M)
Photography Hashtags
Using photography hashtags, as some of the most popular Instagram hashtags, can increase exposure and engagement for your photos.
- #photography (~1B)
- #photooftheday (~1B)
- #photographer (~250M)
- #naturephotography (~120M)
- #travelphotography (~120M)
- #instaphoto (~200M)
- #portrait (~180M)
- #landscape (~150M)
- #photographylovers (~130M)
- #photographylover (~100M)
- #photo (~515M)
- #photograph (~110M)
- #picoftheday (~734M)
- #canonphotography (~80M)
- #nikonphotography (~70M)
- #streetphotography (~60M)
- #blackandwhitephotography (~55M)
- #photographysouls (~50M)
- #photographyart (~45M)
- #creativephotography (~40M)
Art & Creative Hashtags
If you want to share artwork and connect with other artists, you can use these art and creative hashtags. This way, you can show your work to people who are interested in art.
- #art (~1B)
- #artist (~250M)
- #artwork (~120M)
- #illustration (~110M)
- #drawing (~100M)
- #digitalart (~90M)
- #painting (~85M)
- #artoftheday (~80M)
- #creative (~109M)
- #sketch (~75M)
- #modernart (~60M)
- #contemporaryart (~55M)
- #artistic (~50M)
- #artgallery (~45M)
- #artistsoninstagram (~40M)
- #fineart (~35M)
- #artlovers (~30M)
- #visualart (~28M)
- #artlife (~25M)
- #creativity (~22M)
Food & Cooking Hashtags
If your content is about meal ideas and recipes, you need food and cooking hashtags in your posts. These are the best hashtags for Instagram posts for likes.
- #food (~531M)
- #foodie (~259M)
- #foodstagram (~90M)
- #instafood (~200M)
- #yum (~100M)
- #foodphotography (~120M)
- #cooking (~150M)
- #recipe (~19M)
- #homecooking (~45M)
- #delicious (~110M)
- #healthyfood (~123M)
- #foodlover (~75M)
- #eeeeeats (~50M)
- #tasty (~130M)
- #foodblogger (~60M)
- #foodgasm (~100M)
- #instayum (~30M)
- #foodpics (~55M)
- #cheflife (~25M)
- #mealprep (~35M)
Music & Entertainment Hashtags
If you are into songs and performances, you have to use music and entertainment hashtags in your content.
- #music (~477M)
- #musician (~180M)
- #musicvideo (~120M)
- #singersongwriter (~60M)
- #livemusic (~80M)
- #concert (~70M)
- #artist (~250M)
- #musicislife (~50M)
- #newmusic (~40M)
- #popmusic (~35M)
- #hiphopmusic (~32M)
- #musiclover (~28M)
- #indiemusic (~25M)
- #rapmusic (~22M)
- #musiciansofinstagram (~20M)
- #musicfestival (~18M)
- #entertainment (~15M)
- #musicproduction (~12M)
- #rockmusic (~10M)
- #musiccommunity (~8M)
What are the best Instagram hashtag generators?
Using the right hashtag generator can help you find trending and relevant hashtags for your content. Many tools offer free accounts so you can test it and start optimizing your content. Here are some tools with a free option:
| Tool | Features |
| All Hashtag | You can generate, analyze, and find top hashtags for free |
| RiteTag | Suggests trending hashtags based on your images or text |
| Hashtagify | Offers free basic search and analytics for hashtags |
| Inflact Hashtag Generator | Free option for generating hashtags using keywords or images |
How to Find Hashtags for Instagram?
Check competitors and big accounts: You should start by watching your competitors and see what hashtags they are using. It gives you an idea of what is working in your niche.
Use Instagram’s search bar: you can also type in a keyword in Instagram’s search bar and check the suggested hashtags, and see what people are using the most.
Try hashtag tools: lastly you can use platforms like all hashtag, hashtagify, ritetag, and inflact to find more hashtags. You should enter a word or image, and they’ll give you a list to choose from.
Instagram Hashtag Q&A
- Are some hashtags being limited or hidden on Instagram?
Yes. If the hashtag is related to spam or sensitive content, Instagram may limit it. It’s a good idea to check a hashtag before using it.
- Is it better to use fewer hashtags instead of many?
Quality beats quantity. A mix of 10–20 well-chosen hashtags usually works better than stuffing your post with 30 random ones.
- What happens if I use a banned hashtag?
Your post would reach fewer people. Sometimes it can even hurt your account’s visibility. That is why it’s important to avoid these hashtags.